DATA PROTECTION NOTICE

1 Scope of this data protection information

This data protection information applies to the processing of your personal data on the website www.d-c-fix.com as well as for the Facebook company profile at https://www.facebook.com/dcfix.dchome, the Instagram account dcfixbrand, the Pinterest company profile at www.pinterest.de/dchome_dcfix/ and the YouTube company channel at d-c-fix - YouTube. 

"Personal data" means any information relating to an identified or identifiable natural person. You are identifiable as a person if you can be identified directly (e.g. by your name) or indirectly (e.g. by a pseudonymous e-mail address) with this information. 

"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. 

2 Controller of the data processing

The controller (hereinafter also referred to as "we" or "us") for your personal data processed on this website is:

Hornschuch-Markt GmbH

Salinenstraße 1

74679 Weißbach

E-Mail: info@d-c-fix.com 

3 Joint responsibility with Facebook for the Facebook and Instagram company profile

We operate various presences on social networks and platforms mentioned in section 1 in order to enter into an exchange about our products with our customers and interested parties. 

For detailed information on the processing and use of data by the providers on their websites, as well as a contact option and your rights in this regard and setting options to protect your privacy, in particular opt-out options, please refer to the providers' data protection notices linked below. If you still need help in this regard, you can contact us. 

With regard to Facebook and Instagram Insights data and processing in the context of Facebook Custom Audiences, we are joint controllers together with Meta Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Meta"). The corresponding data processing takes place on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR, which you can access here. You can contact Meta's data protection officer using this form.



The data protection authority responsible for the services mentioned under point 1 is the Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland, www.dataprotection.ie. 

4 Data protection requests

If you have any questions about data protection or data security, you can contact our data protection officer by e-mail at dataprotection@conti.de. 



5 Purposes and legal bases for the processing of your personal data

5.1 Processing on our website

The purposes pursued with the data processing on our website are explained below.

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Further recipients of your personal data can be found in the cookie consent tool on our website. 

5.3 Processing in connection with our social media channels

5.3.1 Operating a social media presence on social media platforms

When you visit our social media channels, we process your personal data, which you provide there voluntarily, for the following purposes: 

• Processing of inquiries from visitors to the social media channels by us; 
• Create or share posts; 
• Conducting customer surveys, marketing campaigns, market analyses, competitions, contests or similar campaigns or events on social media channels. Separate data protection information may apply for the respective campaign; 
• Settlement of disputes and legal disputes, establishment, assertion or defense of legal claims or legal disputes, enforcement of existing contracts. 
• Legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest: public relations, company presentation)

5.3.2 Processing on our social media profiles



If you visit one of our company profiles on the platforms mentioned in section 1, your personal data will be processed by the respective platforms.

• Meta processes your personal data on Facebook for the purposes and on the basis of the legal bases set out in the Facebook Data Policy. 
• Meta processes your personal data on Instagram for the purposes and on the basis of the legal bases set out in the Instagram Privacy Policy. 
• Pinterest processes your personal data on Pinterest for the purposes and on the basis of the legal bases set out in the Pinterest Privacy Policy. 
• YouTube is offered in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google processes your personal data on YouTube for the purposes and on the legal basis set out in the YouTube Privacy Policy.

Legal basis: Art. 6 para. 1 sentence 1 lit. b GDPR (processing for the performance of a contract; as a rule, this contract is the terms of use of the social media platforms that form the basis of your use of the social media platforms).

Notes: 

• The aforementioned social media platforms can assign your activities on the respective Continental company profile to your social media profile if you are logged in and also use them for their own business purposes in accordance with the respective data policy or privacy policy. You can only (partially) avoid this if you are logged out and visit our respective company profile in the private mode of your browser or contact us via other communication channels. 
• User data may also be transmitted by the respective service to servers in a third country and thus processed outside the European Union. The social media platforms use standard contractual clauses for this purpose or rely on the adequacy decisions issued by the European Commission with regard to certain countries. For details, please refer to the providers' data protection notices. 

5.3.3 Use of statistical information on the extent of use and reach of social media channels



We use the "Page Insights" tool provided by Meta for Facebook and the YouTube Analytics tool provided by YouTube as well as Pinterest Web Analytics provided by Pinterest to learn more about our subscribers, how our posts have been received and how users have reacted to them.



Legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest: Optimization of posts on our company profiles, improvement of communication with guests, customers and interested parties)

5.3.4 Share function in social networks 



If you use the share function on our website, no personal data is transferred to the respective social media service. If you share content on our website with your personal profile, we have no influence on the content and scope of the data collected by the networks. In this respect, the terms of use and data protection provisions of the respective social network apply.

5.3.5 Use of social media plug-ins



We use so-called social plugins from various social networks on our website. A social plugin is a button that allows you to share and communicate messages from our website with other users of the respective social network. The following social plugins are used on our website:



Facebook-PlugIn: 

This plug-in is operated by Meta Inc, 1601 South California Avenue, Palo Alto, CA 94304, USA. The operator of the German website facebook.de is Meta Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland. These plugins are marked with the Facebook logo. You can find Facebook's privacy policy here (link).

YouTube plug-in: 

This plug-in is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. The plug-in is marked with the YouTube logo. YouTube's privacy policy can be viewed here [Link]. The display and content of the plug-ins are transmitted from the networks to the browser and automatically integrated into websites. 

When you visit one of our websites with such a plugin, your browser automatically establishes a connection to the server of the corresponding network, regardless of whether you use these plugins. Through this connection, the information that you have accessed on the corresponding website is forwarded. 

For data protection reasons, the corresponding buttons are deactivated for the time being and marked with a notice. By clicking on this notice, you consent to communication with the social networks and activate the buttons, which only then establish contact with the networks. 

If you are logged in to a social network while visiting our website, the transmitted data will be assigned to your respective user account. This also applies if you interact with a plug-in. If you wish to prevent a network from linking information to your user account in this way, please log out of the respective network before clicking on the link. Even if you are not a member of a social network, it is possible that your data will be stored by the network after you click on the link. We have no influence on the content and scope of the notice. Please refer to the data protection provisions of the social networks for more information.

5.3.6 Duration of storage of your personal data in connection with our social media channels 

6 Deletion of your personal data

Your personal data will only be processed for as long as the processing purposes specified in Section 5 exist. However, there are other retention obligations or legal bases that make longer processing necessary.

6.1 Statutory retention periods

Your personal data will be stored insofar as statutory retention periods exist, in particular within the scope of the retention periods pursuant to Section 147 of the German Fiscal Code (AO), which provides for a retention period of six years for commercial and business letters including e-mails and ten years for accounting documents (e.g. invoices), as well as within the scope of Section 257 of the German Commercial Code (HGB), which provides for a corresponding retention period of six or ten years. Legal basis: Art. 6 para. 1 sentence 1 lit. c GDPR (legal obligation).

6.2 Limitation periods

Your personal data may also be stored to preserve evidence for the assertion of or defense against legal claims within the framework of the statute of limitations. According to Sections 195 et seq. of the German Civil Code (BGB), these limitation periods can be up to 30 years, whereby the regular limitation period is three years. The regular limitation period begins at the end of the year in which the claim arose and the creditor becomes aware of the circumstances giving rise to the claim and the identity of the debtor or should have become aware of them without gross negligence. Legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest: Assertion, exercise or defense of or against legal claims). 

7 General recipients

Generally, your personal data may be transmitted to the following categories of recipients: 

• Third parties who provide the contractually agreed services on our behalf and support us in the provision of our services; 
• Providers who receive data for the purpose of arranging and providing services; 
• Public Authorities; 
• Lawyers and courts in the event of legal disputes.

8 Your rights in relation to your personal data

The GDPR grants you various rights in relation to your personal data, which we explain briefly below. 

Right to information

You can request information as to whether your personal data is being processed. If this is the case, you can request further information, in particular on the purposes of the processing, the categories of personal data processed, the recipients, the storage period  

or, if this is not possible, the criteria for determining the duration, as well as further information. 

You can request a copy of your personal data, which will be made available to you in a common electronic format in the event of a request by e-mail, provided that this does not affect the rights or freedoms of other persons. Please specify exactly which data you require.

Correction

You can immediately request the correction of incorrect personal data concerning you and the completion of incomplete personal data.

Deletion

You have the right to request the erasure of your personal data, in particular if the data is no longer required for the purposes for which it was processed. Your data will be deleted immediately unless an exception applies and your data may continue to be stored. This is the case, for example, if there is an obligation to store the data for tax or commercial law reasons. In this case, processing will be restricted and will then only take place for this purpose. 

Restriction

You may request the restriction of the processing of your personal data, in particular if:

• you dispute their accuracy and the data is checked, 
• the processing is unlawful and you oppose the erasure, 
• the data is no longer required, but you need it to assert, exercise or defend legal claims, or 
• you have objected to the processing. 

If the agreement is restricted, your personal data may only be stored and, in particular, only processed with your consent or to assert, exercise or defend against legal claims.

Data portability

You may request to receive the personal data concerning you, which you have provided, in a structured, commonly used and machine-readable format so that you can transmit those data to another controller. You also have the right to have this data transmitted directly to another controller. However, the prerequisite for this right is that the processing of your data is based on consent, the implementation of pre-contractual measures or the fulfillment of a contract.

Contradiction

You may object to the processing of personal data concerning you if the processing is based on a legitimate interest (Art. 6 para. 1 sentence 1 lit. f GDPR). You also have the right to object in the case of any direct advertising (e.g. sending newsletters), including any profiling associated with this. The data will then no longer be processed unless compelling reasons for the processing can be demonstrated.

Revocation of consent given for data processing

If you have consented to the processing of your personal data, you can revoke this consent at any time. Any processing that has taken place up to the time of revocation remains unaffected by the revocation.

Assertion of your rights

If you wish to exercise the rights described above, please contact us as the controller (Section 2).

Right to lodge a complaint with a data protection authority

You have the right to lodge a complaint with a competent data protection authority. 

If you have any questions or complaints, please contact us directly in the first instance (see section 2)

• we will certainly be able to resolve your issue to your satisfaction. 

9 Necessity of providing your personal data

According to our General Terms and Conditions, you are contractually obliged to provide the personal data required for the conclusion of a contract if you wish to make use of the services offered on our website. 

If you do not provide the required personal data, we will not be able to conclude a contract with you or provide you with any services. 

However, if it is not necessary to provide personal data beyond this and you do not provide it, we will not be able to provide you with any separate or individual information (e.g. we will not be able to answer or process any request or complaint you may have sent to us or send you a newsletter).

10 Transfer of your personal data to third countries 

Your personal data is processed on servers within the scope of the GDPR (in the EU/EEA). A transfer to third countries does not take place unless expressly stated otherwise in this data protection information.

11 Use of cookies on our website

Cookies are used on our website. A cookie is a small data file that is stored on your end device. Cookies are used to analyze user interest and to make our website more user-friendly. In principle, you can also use our website without cookies. However, if you want to use the full functionality of our website in the most user-friendly way possible, you should accept the cookies that enable the use of certain functions or offer convenience features. The purpose of the cookies we use is listed below. You can set your browser so that you are notified before cookies are accepted, so that you only accept or reject certain cookies or so that you reject all cookies. You can also delete cookies from your storage medium at any time. You can view and deactivate the cookies currently activated in our cookie settings.

11.1 Consent tool

We have integrated the consent management tool "consentmanager" (www.consentmanager.net) from consentmanager AB (Håltgelvågen 1b, 72348 Västerås, Sweden, mail@consentmanager.net) on our website in order to obtain consent for data processing or the use of cookies or comparable functions. With the help of "consentmanager", you have the option of giving or refusing your consent for certain functionalities of our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, reach measurement and personalized advertising. You can use "consentmanager" to give or refuse your consent for all functions or give your consent for individual purposes or individual functions. You can also change the settings you have made at a later date. The purpose of integrating "consentmanager" is to allow the users of our website to decide on the aforementioned matters and to offer the possibility of changing settings already made during the further use of our website. In the course of using "consentmanager", personal data and information about the end devices used (IP address, language, browser, etc.) are processed and sent to consentmanager AB. The information about the settings you have made is also stored on your device. 

The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with Art. 7 para. 1 GDPR. Art. 7 para. 1 GDPR, insofar as the processing serves to fulfil the legally standardized obligations to provide evidence for the granting of consent. Otherwise, Art. 6 para. 1 sentence 1 lit. f) GDPR is the relevant legal basis. Our legitimate interests in the processing lie in the storage of user settings and preferences in relation to the use of cookies and the evaluation of consent rates. Consent is requested again no later than twenty-four months after the user settings have been made. The user settings made will then be stored again for this period, unless you delete the information about your user settings in the terminal device capacities provided for this purpose yourself beforehand. 

You can object to the processing if the processing is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. You have the right to object on grounds relating to your particular situation. To object, please send an email to mail@consentmanager.net

11.2 Technically necessary cookies 

These cookies are technically necessary to provide the following core functions of the website and cannot be deactivated by you: 



• Display of the website content  
• Anonymization of IP addresses in log files  
• Status cookie consent  
• Checking and identifying users  
• Frontend login for subpages with access restrictions  

Please refer to our cookie policy and the cookie settings on our website for the specific technically necessary cookies used. The legal basis for the storage of cookies is Section 25 (2) TDDDG. The legal basis for the processing of personal data based on the cookie is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest is to provide you with the functions of our website.

11.3 Other non-essential technical cookies 

Other, non-technically necessary cookies are provided to provide you with certain convenience functions, to measure the performance of the website and user behavior or to use third-party services. However, these are not absolutely necessary for the provision of the website and must therefore be activated by you independently in the cookie settings of our website. The legal basis for the storage of non-technically necessary cookies is Section 25 (1) TDDDG.

12 Use of the Adcell affiliate program

On our website we work together with the affiliate network Adcell. Adcell is a German affiliate network that offers affiliate marketing. The operating company of Adcell is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany. 

Affiliate marketing is an internet-based form of distribution. It enables commercial operators of websites (known as merchants or advertisers) to place advertising on third-party websites (known as affiliates or publishers). This advertising is usually remunerated via click or sale commissions. The merchant provides an advertising medium (e.g. an advertising banner or other suitable means of Internet advertising) via the affiliate network. These advertising materials are then integrated by an affiliate on their own websites or advertised via other channels (e.g. keyword advertising or e-mail marketing). The affiliate sales partner brings customers to our website by placing a link to our offers (e.g. on their own website or in emails). A sales partner number is included in these links. This helps us to understand how a visitor reaches our offer. If a purchase of our products is made, this sales partner number also helps us to allocate a commission claim to the sales partner. 

 

For this purpose, Adcell places a cookie on your computer on our website. A cookie is a small text file that is stored in your computer's browser. The tracking cookie from Adcell does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell. 

We process your personal data as joint controllers with Firstlead GmbH and have entered into a joint controllership agreement for this purpose. The applicable data protection provisions of Adcell may be retrieved under https://www.adcell.de/news/meldungen/dsgvo/datenschutz-grundverordnung-bei-adcell. 

Your personal data is processed on the basis of your consent in accordance with Section 25 (1) TDDDG in conjunction with Art. 6 (1) sentence 1 lit. a GDPR. Art. 6 para. 1 sentence 1 lit. a GDPR, which we request via our cookie consent tool and which can also be revoked there by removing the check mark. 

 

The cookie is only set with your consent, which you can declare and revoke via our cookie consent tool. You can also prevent the setting of cookies by our website, as already described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. 

 

Such a setting of the Internet browser used would also prevent Adcell from placing a cookie on your computer. In addition, cookies already set by Adcell can be deleted at any time via your Internet browser or other software programs.

13 Google Analytics

We collect data about your use of our website for the purpose of statistical evaluation in order to improve our website and its functionalities on this basis. However, no personal data is transmitted or stored with which you can be identified as a user. 

For this purpose, we use the Google Analytics analysis tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website. This tool helps us to analyze the traffic to and on our website. For this purpose, Google collects various information about your visit to our website, such as your IP address, a user or client ID assigned to you, your first visit to the website, your click on a link to a new domain, your scrolling, viewing a video, the time spent on the website, internal searches on the website, country and city [latitude and longitude] from where you access the website, device information [make, model], screen resolution, browser and operating system information. This data is analyzed by Google to compile reports that may contain, among other things, statements about your length of stay, approximate geographical origin, origin of visitor traffic, exit pages and usage patterns. 

The information generated by Google about your use of our website is regularly transferred to data centers in the USA and stored there. If you use our website within the EU, the data collected by Google Analytics is first sent to a Google data center in the EU, where the IP address is evaluated in terms of longitude and latitude and related information and then deleted before the collected data set is transferred to other Google data centers - possibly outside the EU - for further analysis. This function ensures the anonymization of personal data before data is stored and processed by Google Analytics, so that Google cannot identify you personally. 

As part of Google Analytics, we also use the Google Signals extension, which enables cross-device tracking. For this purpose, Google uses the personal data of users who are simultaneously logged in to a Google service when visiting websites and have activated the "personalized advertising" option in their Google account settings (https://adssettings.google.com/authenticated). 

In Google Analytics, interactions with you as a visitor to our website are mainly recorded with the help of cookies. These cookies are used to store non-personal data and are not made accessible across domains in browsers. These cookies are only activated if you give your consent in the cookie consent tool on our website. If you do not consent to the use of cookies, Google Analytics will attempt to fill the resulting data gaps using AI-based extrapolation based on models with known user data. 

The legal basis for the processing of your personal data in the context of Google Analytics is your consent pursuant to Section 25 (1) TDDDG in conjunction with Art. 6 para. 1 sentence 1 lit. a GDPR, which we also obtain via the cookie consent tool on our website. Therefore, if you do not give your consent to the activation of Google Analytics cookies, you also generally do not consent to the processing of your personal data and no processing takes place in Google Analytics.



Order processing contract 

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. 

Personal data that is transmitted to data centers in the USA is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processors of Google. Google LLC is certified under the EU-U.S. Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data by Google is permitted on the basis of Art. 45 para. 1 GDPR.



Revocation of your consent 

You can revoke your consent to the processing of your personal data in the context of Google Analytics at any time with effect for the future as follows:

• Revocation via our cookie consent tool : You can deactivate the processing of your personal data in the context of Google Analytics in the cookie consent tool on our website and thus revoke the consent you have given to the processing of your personal data in connection with Google Analytics. 
• Deactivation of Google Analytics through browser add-on: You can deactivate Google Analytics by installing a small program, a so-called browser add-on, which you can download from the following address: https://tools.google.com/dlpage/gaoptout. The add-on prevents your personal data from being analyzed in Google Analytics. However, using the browser add-on to deactivate Google Analytics does not prevent personal data from being transmitted to our website or other web analysis services. 

Further information on how Google Analytics handles personal data can be found in the Google Analytics privacy policy.

14 Google Ads Remarketing 

We use Google Ads on this website. This allows us to advertise in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. 

After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted. 

The data processing takes place on the basis of your consent in accordance with § 25 para. 1 TDDDG i.V.m. Art. 6 para. 1 sentence 1 lit. a GDPR, which we request via our cookie consent tool. 

Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. 

You can withdraw the consent you have given us at any time with effect for the future. Click on the Consent Management Platform, where you can withdraw your consent by unchecking the "Marketing" box. Alternatively, you can deactivate the remarketing cookie directly via this link.



Personal data that is transmitted to data centers in the USA is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processors of Google. Google LLC is certified under the EU-U.S. Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data by Google is permitted on the basis of Art. 45 para. 1 GDPR.

15 Microsoft Bing Ads and Universal Tracking (UET) 

We use Bing Ads on this website, an advertising program from Microsoft, to place our online advertisements in the Bing search engine, Yahoo and on Microsoft partner websites. As soon as you click on a Bing Ads advertisement, Microsoft sets a cookie. A cookie is a small text file that is stored in your computer's browser. The cookie enables us and Microsoft to recognize that you have reached a website of our website previously determined by us via the ad. The cookie does not collect any personal data. The information collected in the cookie is transmitted to Microsoft servers in the USA. The cookie is automatically deleted after 180 days at the latest. 

In addition, we use Microsoft's Universal Event Tracking (UET): We have installed a tag on our website that allows us to track what users do after clicking on our Bing Ads ad on our website. For example, we can see which pages you visit on our website, the duration of your visit or whether you make a purchase and can thus optimize our marketing. Microsoft uses the information to display interest-based advertising to users on websites and for its own purposes, such as improving Microsoft services and for performance analysis purposes. 

The use of cookies and the UET function is based on your consent in accordance with Section 25 (1) TDDDG in conjunction with Art. 6 para. 1 sentence 1 lit. a GDPR. 

You can revoke your consent at any time with effect for the future. To do so, click on the "Cookie settings" link on our website. This will open the Consent Management Platform, where you can withdraw your consent by ticking the relevant service. 

Alternatively, you can use the settings in your browser to block and delete cookies. You can also object to the use of data by Microsoft for the receipt of interest-based advertising by deactivating the corresponding setting via the following link: https://account.microsoft.com/privacy/ad-settings/ 

Insofar as the personal data contained in the information/cookies collected is transmitted to Microsoft servers in the USA, these servers are operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Corporation is certified in accordance with the EU-US Data Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data to Microsoft Corporation in the USA is permitted on the basis of Art. 45 para. 1 GDPR. 

Bing Ads and UET are services of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Information on how Microsoft handles your data can be found in Microsoft's privacy policy at: https://privacy.microsoft.com/de-de/privacystatement

16 Google Tag Manager

On this website, we use the Google Tag Manager of Google Ireland Limited, incorporated and operating under the laws of Ireland (Registered Number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland, "Google"). 

The Google Tag Manager only manages and implements tags. This means that no cookies are used by Google Tag Manager and no personal data is collected. The data processed by Google Tag Manager does not contain user IP addresses or any user-specific identifiers that could be linked to a specific person. Apart from the data in standard HTTP request logs, which are all deleted within 14 days of receipt, Google Tag Manager does not collect, store or share any information about visitors to our customers' properties, including the page URLs visited. 

You can find more information about Google Tag Manager at https://www.google.com/analytics/terms/tag-manager/ and https://support.google.com/tagmanager/answer/9323295?hl=en.

17 Mouseflow

This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The purpose of data processing is to analyze this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. The web analysis tool Mouseflow records randomly selected individual visits (only with anonymized IP addresses). This creates a log of mouse movements and clicks with the intention of randomly playing back individual website visits and deriving potential improvements for the website from this. The data collected with Mouseflow will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. 

The processing takes place on the basis of your consent in accordance with § 25 para. 1 TDDDG i.V.m. Art. 6 para. 1 sentence 1 lit. a GDPR, which we obtain via the cookie settings on our website.



Order processing 

We have concluded an order processing contract with Mouseflow and fully implement the strict requirements of the German data protection authorities when using Mouseflow.

Revocation of your consent 

You can revoke your consent to the processing of your personal data in the context of Mouseflow at any time with effect for the future as follows:



• Revocation via our cookie settings: You can deactivate the processing of your personal data in the context of Mouseflow in the cookie settings of our website and thus revoke the consent you have given to the processing of your personal data in connection with Mouseflow. 
• Deactivation of Mouseflow on the Mouseflow website: To do this, you can deactivate recording on all websites that use Mouseflow, including globally for the browser you are currently using, via the following link: https://mouseflow.de/opt-out/ 



18 Microsoft Clarity

On our website, we use the "Microsoft Clarity" service offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 USA ("Microsoft") for the purpose of statistical analysis of use and to improve our website.



Microsoft Clarity uses cookies that enable us to analyze the use of our website, as well as a so-called tracking code that is executed when this service is called up. In particular, usage data (e.g. pages accessed, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data, mouse movements and scrolling movements are processed in pseudonymized form and transmitted to Microsoft. We use Microsoft Clarity with the so-called anonymization function. This function allows Microsoft to shorten the IP address within the EU or EEA.



As part of this service, data is transferred to the USA or such a transfer cannot be ruled out. According to information from Microsoft, the processed data may also be used for advertising purposes and other services related to the use of our website and the use of the Internet.



For more information on the processing of your personal data by Microsoft as an independent controller, please refer to the Microsoft Clarity Privacy Statement (https://privacy.microsoft.com/de-de/privacystatement). If you would like to read more about Microsoft Clarity or how Microsoft might use your data, please visit: https://clarity.microsoft.com.



Microsoft is certified in accordance with the EU-US Data Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data to Microsoft Corporation in the USA is permitted on the basis of Art. 45 para. 1 GDPR.



The legal basis for the processing of this personal data using cookies is your consent in accordance with Section 25 (1) TDDDG in conjunction with Art. 6 (1) sentence 1 lit. a GDPR. Art. 6 para. 1 sentence 1 lit. a GDPR, which we obtain via the cookie settings on our website. You can also revoke your consent there at any time with effect for the future.

19 iFraming

We use iFraming on this website to embed videos. With iFrames, external content from third-party websites can be integrated and displayed in defined areas on our websites. 

Videos from the following third-party website are embedded on our website:

YouTube: 

The website from which videos are embedded via iFraming is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. After accessing the external content/videos, it/they will be identified by the YouTube logo. YouTube's privacy policy can be found here https://policies.google.com/privacy)



If you visit one of our websites with embedded videos, your browser will not automatically connect to the server of the aforementioned website. By clicking on the embedded video, you consent to communication with the aforementioned website and the setting of cookies by this website. After clicking on the respective embedded video, the information that you have accessed our website is passed on to the aforementioned website operator and cookies are set on your computer by the aforementioned website.

If you are logged in to the aforementioned website during a visit to our website, the transmitted data will be assigned to your respective user account. If you want to prevent a website operator from linking information to your user account in this way, please log out of the aforementioned website before clicking on the respective video.



Even if you have not registered with the aforementioned website or are not currently logged in, it is possible that your data will be stored by the operators of the aforementioned website after you click on the link. We have no influence on the setting of cookies by the providers of the aforementioned website, nor on the content and scope of the data that this website collects and uses. Please refer to the privacy policy of the aforementioned website for more information.



The legal basis for the processing is in accordance with § 25 para. 1 TDDDG i.V.m. Art. 6 para. 1 sentence 1 lit. a GDPR your consent, which we obtain via the cookie settings on our website. You can revoke the consent you have given us at any time with effect for the future by removing the corresponding check mark in the cookie settings on the page.  

Personal data that is transmitted to data centers in the USA is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processors of Google. Google LLC is certified under the EU-U.S. Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data by Google is permitted on the basis of Art. 45 para. 1 GDPR. 

20 Provision of the online offer and web hosting

Data and information are automatically recorded by the website visitor's system and stored in the server log files. This storage includes 

• the browser type and version used (if transmitted by the user), 
• the operating system, 
• Date and time of the server request, 
• the number of visits, 
• the time spent on the website, 
• the previously visited website (if transmitted by the user). 
• The user's IP address is anonymized before it is saved. 

IP addresses are stored for a period of seven (7) days. The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. The legitimate interest in processing the IP address is to enable communication between our server and your end device and to ensure the general functionality of our website in order to be able to track attacks on our systems. The processing of other data serves to compile statistics. 

Hosting services by a third-party provider 

We use a third-party provider to host this website as part of order processing. We have concluded a data processing agreement with the hosting provider for this purpose. This serves to safeguard our legitimate interests within the meaning of Art. 6 para. 1 sentence 1 lit. f GDPR in the correct presentation of our website. All data collected in the course of using this website as described is stored on its servers. Processing on other servers only takes place within the framework explained here.



Our hosting provider is:



maxcluster GmbH 

Technology Park 8 

33100 Paderborn (Germany) 

www.maxcluster.de 



21 Changes to this data protection information

This data protection information is updated from time to time; changes or additions will be published here. We therefore recommend that you check this page regularly.



Thank you for reading this data protection information.

Status: May 2024